An MBA in Marketing has become one of the most desired degrees by both students and employers in recent years. With the shift to digital and online marketing, most businesses now have their own, in-house marketing teams specializing in bringing traffic and customers to the company.
While there are a number of specific areas of marketing, an MBA specializing in marketing doesn’t limit the degree holder to pursuing marketing careers alone. The skillset can be put towards dozens of other career options, from consulting to entrepreneurial management.
The broad nature of marketing, encompassing everything and anything from art and design to human behavior and quantitative skills, means that almost any background can lend itself to the degree.
Common courses found within MBA in marketing specializations include:
- Marketing management
- Operations management
- Consumer and brand insight strategy
- Digital marketing and social media management
- Forecasting, modeling, and marketing strategy
- New product strategy, branding, and marketing
- International and multi-national marketing
- Sales force management