Today everyone is spending maximum time on social media. Teenagers were active on Instagram,
WhatsApp, Facebook, Telegram, etc. Influencers and small businesses on Instagram and Facebook, And
Professionals are on LinkedIn.

What is social media?

Social media is a digital technology that allows people to share ideas, information and thoughts via
online networks. Social media provides students with multiple ways to connect virtually with family,
friends, teachers, and even strangers

Why social media is important to MBA graduates?

Nowadays it’s difficult to find a job, business to graduate people. Social media sites and applications
are now an integral part of modern life. Here’s how smart business students use social media to study,
network, and build their brand.

Some of important factors include:

1. Networking:

Social media platforms provide a vast and accessible network of professionals, fellow students,
alumni, and industry experts. MBA students can connect with individuals from diverse backgrounds,
industries, and locations, expanding their network beyond the confines of their physical location

2. Information Sharing:

Social media is an effective channel for sharing and consuming industry news, insights, research, and
trends. Following relevant influencers, companies, and groups can keep MBA students updated with
the latest happenings in their chosen field, enhancing their business.

3. Learning Opportunities:

Many industry experts, thought leaders, and institutions share valuable content such as articles,
videos, webinars, and podcasts on social media. These resources can serve as supplementary
learning materials, helping MBA students deepen their understanding of various business concepts.

4. Job and Internship Opportunities:

Companies often post job openings and internship opportunities on social media platforms. MBA
students can leverage these platforms to discover and apply for relevant positions, and even directly
interact with recruiters and hiring managers.

5. Event Participation and Promotion:

Many industry events, webinars, conferences, and workshops are promoted and hosted on social
media platforms. MBA students can use these platforms to find relevant events to attend, expanding
their industry knowledge and networking opportunities.

6. Market Research:

Social media offers a window into consumer behavior, market trends, and competitor insights. MBA
students can gain practical experience by analyzing social media data and trends as part of their
course work or projects.

7. Skills Development:

Engaging in professional discussions, participating in online debates, and sharing valuable content
can help MBA students hone communication, persuasion, and negotiation skills.

Benefits of social media for MBA graduates:

1. To improve communication skills

2. Helps to connected with people online

3. To create own brand

4. To explore more knowledge

5. Proper utilization of time and Management

6. Ease to meet our target at a time

Conclusion

The role of social media in the lives of MBA students extends Through active participation in discussions, engagement with thought leaders, and strategic branding efforts, MBA students can carve a niche for themselves and position their personal brand effectively. Building a strong personal brand and network through social media can significantly enhance an MBA student’s journey and post-graduation prospects.